Privacy Policy

Last Updated April 30, 2024

At VB BEAUTÉ, we value your privacy rights and are committed to transparency in all our products and services. Our privacy practices are an integral part of our mission to become the most trusted beauty company in the world.

This Privacy Policy ("Policy") outlines how VB BEAUTÉ ("VB BEAUTÉ," "we," or "our") collects, uses, shares, and protects information obtained from and about our customers ("you"). It covers both our online and offline data collection activities, including information collected through our websites, applications, and offline programs and events. By using a VB BEAUTÉ website or providing us with your information, you agree to the terms of this Policy. If you do not agree, please do not use our websites or applications or provide us with your information.

If we make changes to how we handle your information, we will update this Privacy Policy. For significant changes, we may notify you more prominently and/or offer you prior choice. We reserve the right to modify our practices and this Policy at any time, provided that we follow the procedures outlined above. This website is intended for residents of the United States. If you are not a resident of the United States, please be aware that the privacy practices and policies may differ in your home country. By using this website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or provide us with your information."

THIS PRIVACY POLICY ANSWERS THE FOLLOWING QUESTIONS:

Why do we process your information? We generally use your information for the following business purposes:
The performance of the contract we have with you: In certain circumstances, we need your information to execute our contractual obligations. For example, if you buy products through our website, we need your name and contact details so we can communicate with you and deliver the products you ordered. If you do not provide your information, we will not be able to provide you with the requested products and services.
Your prior consent: In certain cases, we may ask for your express consent before collecting or using your information. For instance, we will always ask for your permission to send you marketing communications;
Compliance with a legal obligation applicable to us: Sometimes we have to collect and use your information to comply with our own legal obligations. For example, tax laws require us to keep information related to your purchases;
Other business purposes: This is a legal term in certain state privacy laws which means, in addition to the above purposes, that we are lawfully permitted to process your personal information for other business purposes, provided that such uses are reasonably necessary and proportionate to achieve the purposes for which we collected or processed your personal information. These additional business purposes include auditing compliance; helping to ensure security and integrity; debugging our website to identify and repair errors; short-term, transient use, including non-personalized advertising; internal research for technology development; and activities relating to the quality or safety of services.

Q: How do we collect information from you? This Privacy Policy applies to information that we, VB BEAUTÉ, collect from or about our customers through the methods described below. We may combine information collected via one method (e.g., a VB BEAUTÉ website) with information collected via another method (e.g., a VB BEAUTÉ offline program or event). We do this to get a more complete view of our customers, which, in turn, allows us to serve you better and with more personalization. Also note that not all of the methods listed below may be relevant to you.

VB BEAUTÉ websites and applications
VB BEAUTÉ text messaging programs
Call center orders
Email correspondence
Data collected from other sources

Q: What information do we collect from you? Depending on how you interact with VB BEAUTÉ (online, in-store, on the phone, etc.), we may collect various types of information, including:

Personal contact information
Payment information
Account login information
Demographic information
Technical computer information
Website usage information
Customer feedback
Customer-generated content
Social network information
Other information (depending on context)

Q: How do we use your information? We use your information for various purposes, including but not limited to:

Order fulfillment
Account maintenance
Customer service
Product improvement and customization
Personalized product recommendations
Contests and Promotions
Marketing Communications
Website personalization and convenience
Website community features
Website viral features
Third party social networking
Third party online advertising
Other general purposes (e.g., website security, internal research)

VB BEAUTÉ is committed to ensuring the privacy and security of your information. We employ reasonable measures to protect your data and adhere to applicable legal obligations.

How Long Do We Retain Your Personal Information? We will not retain your information for any period longer than necessary to fulfill the purposes outlined in this Privacy Policy or longer than as required by law. The criteria used to determine such retention periods include:

The length of time we have an ongoing relationship with you.
Whether there is a legal obligation to which we are subject.
Whether a longer retention period is required or permitted by law.

Do We Use Cookies to Gather Information? We use cookies on some of our websites to enhance your experience and personalize certain features. By accessing and using our website(s), you consent to our use of cookies.

With Whom Do We Share Your Information? We may share your information with third-party companies in the following situations:

Vendors or service providers: Outside vendors, agencies, contractors, or other service providers we hire to help us run our business.
Legal disclosures: When necessary, such as for law enforcement or other legal purposes.
Business transfers: In the event of an acquisition, merger, sale, or other similar event.
Affiliated brands and companies: With our corporate affiliates, including our parent company, Limited, or other brands in the VB BEAUTÉ portfolio.

How Do We Protect Your Information? We use various methods to keep customer information confidential and secure, including storing it in secure operating environments and using encryption for payment information.

Other Important Policies Concerning Your Personal Information

Your information may be transferred outside of the United States.
We do not collect information from children under the age of 16.
We are not responsible for third-party sites/features.

How Can You Exercise Your Consumer Privacy Rights? You have the right to access your personal information, request deletion, opt-out of the sale or sharing of personal information, and more. To submit a request, please use our webform or contact us by phone.

California Shine the Light Law Residents of California have the right to request information about the types of personal information shared with third parties for direct marketing purposes. However, we do not disclose personal data to any third-party for a business or commercial purpose.

Contact Us For any questions or concerns regarding this Privacy Policy, you can contact us at:

VB BEAUTE LLC (714) 867-8614 admin@vbbeaute.com

MIRRAR AI Skin Analyzer and/or Skincare Quiz Tools

The MIRRAR AI Skin Analyzer and Skincare Quiz tools are designed to analyze your skin and provide product recommendations. While the MIRRAR AI Skin Analyzer utilizes your image and responses to our facial condition questionnaire, the Skincare Quiz tool does not require your image. When using either the MIRRAR AI Skin Analyzer or Skincare Quiz, VB BEAUTÉ and its service administrators may collect, use, and store biometric data, identifiers, or information solely to facilitate your use of the respective tool.

It's important to understand that both the MIRRAR AI Skin Analyzer and Skincare Quiz are for informational purposes only and are not intended to diagnose, treat, or cure skin or other medical conditions. They do not substitute for medical advice. If you believe your skin condition requires medical attention, please consult with a healthcare professional. VB BEAUTÉ assumes no responsibility for any risks or issues associated with using or acting upon the product recommendations provided by either the MIRRAR AI Skin Analyzer or Skincare Quiz.

Biometric Data Privacy Policy

Effective Date: 4/28/2024

VB BEAUTÉ values your privacy rights and is dedicated to transparency in all our products and services. We want you to be fully aware of how your personal information will be utilized.

Scope

This Biometric Data Privacy Policy applies to the collection, use, and briefly storing of your image by MIRRAR and your results by VB BEAUTÉ, its agents, representatives, assigns, subsidiaries, affiliated companies, successors in interest, licensees, and authorized vendors (“VB BEAUTÉ”), through your use of the MIRRAR facial analyzer tool and the camera used to capture the image. This data may be considered “biometric data”, “biometric identifiers,” or “biometric information” under certain laws in the United States and other countries (collectively, the “Biometric Data”). MIRRAR is not intended for use in locations where the collection and retention of Biometric Data are prohibited by law.

Purposes

VB BEAUTÉ processes the Biometric Data obtained through the collection of your image only at your direction and with your consent, and solely for the purposes outlined in this policy. You have the option not to use MIRRAR and not to have your image collected by VB BEAUTÉ. By choosing to use MIRRAR, you authorize VB BEAUTÉ to collect, use, and store Biometric Data to facilitate your use of MIRRAR, including skin analysis, customized product recommendations, demonstration of changes to your skin over time, research and development, or any other purpose consistent with state or federal laws or regulations (the “Purpose”). VB BEAUTÉ may use authorized third-party vendors and licensors to provide the technology needed for MIRRAR.

YOU UNDERSTAND THAT YOUR CONSENT TO COLLECTION OF THE BIOMETRIC DATA IS A PREREQUISITE TO THE USE OF MIRRAR AI SKIN ANALYZER NOW.

Retention and Deletion

If you are a customer of VB BEAUTÉ and are signed into the website when using MIRRAR AI Skin Analyzer, or if you choose to save your score to your profile or email yourself your score, only your individual skin analysis score will be connected to your name and email address and retained according to the retention schedule set forth below. VB BEAUTÉ only briefly stores your selfie. Once the information is returned to you, your selfie is permanently deleted from the central cloud-based hub (database) when session closure. And any associated Biometric Data (i.e., skin type, skin sensitivities, skin concerns, age), the results of the analysis (i.e., calculated age, calculated skin concerns), the skin reports shown to you (i.e., skin analysis on key skin attributes), and all recommendations will be stored with your profile at VB BEAUTÉ. Your results will be retained in your profile at VB BEAUTÉ.

Your Biometric Data is securely stored in VB BEAUTÉ’s internally managed database and/or with secure cloud service providers. Your Image and/or Biometric Data will be deleted (a) when the initial Purpose for collecting or obtaining the image and such Biometric Data has been satisfied, (b) two (2) years after your last interaction with MIRRAR, or (c) upon your request for deletion from our database if you are a registered user.

Sharing of Biometric Data

VB BEAUTÉ does not sell, lease, trade, or use the Biometric Data for commercial purposes other than the Purpose set forth in this policy. VB BEAUTÉ does not authorize any third parties who are not our authorized data processors to use the Biometric Data in a manner inconsistent with this policy or the VB BEAUTÉ Privacy Policy. VB BEAUTÉ will not share Biometric Data with any third party, except with corporate affiliates, unless (a) we request and you provide written consent, or (b) disclosure is permitted or required by law, or in response to subpoenas, court orders, or other legal processes.

Data Storage & Security

VB BEAUTÉ uses a reasonable standard of care to store, transmit, and protect from disclosure any Biometric Data collected. Such storage, transmission, and protection shall be performed in a manner that is the same or more protective than the manner in which VB BEAUTÉ stores, transmits, and protects other confidential and sensitive information, including personal information that can be used to uniquely identify an individual.