OUR VISION

Create a world where beauty is a reflection of the inner glow and confidence of each individual

Our vision for skincare and makeup is to create a world where beauty is not just skin-deep, but a reflection of the inner glow and confidence of each individual. We aspire to be a global leader in providing high-quality, safe, and effective skincare and makeup products that cater to the diverse needs of our customers. We want to empower people to embrace their unique beauty, and feel confident and beautiful in their own skin.

Our Mission

HIGHEST QUALITY INGREDIENTS

We are committed to using the highest quality ingredients, backed by science and research, to create products that enhance and nourish the skin. We strive to be transparent in all aspects of our business, from the ingredients we use to the manufacturing processes we employ.

COMMITTED TO YOU

We aim to provide exceptional customer service and education, and to build a community of empowered individuals who share our passion for self-love and care. We believe in promoting inclusivity and diversity, and we are committed to providing products that cater to all skin types, tones, and concerns.

EMPOWERED BEAUTY

At our core, we believe that beauty is a journey, not a destination. Our mission is to support our customers in this journey by providing them with the best skincare and makeup products, education, and support. We are dedicated to helping our customers feel confident, beautiful, and empowered in their own skin.

All about our Skincare

Our skincare formulation creed — the philosophy that drives performance

Formulation Creed is the driving force behind the development of every skincare product we create. We believe that everyone deserves clear, resilient, and healthy-looking skin, which is why we use only the highest quality ingredients that are scientifically-proven to be safe and effective. We are committed to transparency and ethical practices, providing our customers with complete information about our products, and using sustainable and socially responsible sourcing and manufacturing practices. Ultimately, our Formulation Creed is a testament to our passion for skincare and our commitment to helping our customers achieve their desired results demand - clear, resilient, and healthy-looking skin that they deserve.

INCLUSIVE TO ALL SKIN TYPES

THOROUGH TESTING

CRUELTY-FREE

NATURAL FRAGRANCE

PROVEN INGREDIENTS

THE WISDOM OF NATURE

Our brand is founded on uncompromising guidelines that prioritize results and promote clear, resilient, and beautifully healthy skin. We source high-performance ingredients in effective concentrations, expertly combining the wisdom of nature with the power of science. Each product is subjected to rigorous testing to ensure effectiveness, stability, and safety, providing you with the confidence to know that every time you open a jar or bottle, you are one step closer to achieving your goal of beautiful skin.

Your products are subjected to some of the most rigorous testing of any skincare available.

  • Stability Testing: Microbiology, heat, cold, light stability and container compatibility are tested before any product is released to market.
  • Dermatologist-Testing: Products developed for sensitive skin are tested, then reviewed and approved by board-certified dermatologists prior to the product's release.
  • Ophthalmologist-Approved: Products used around the eyes are subjected to pre-market approval by qualified ophthalmologists.
  • Ingredient Efficacy Testing: Every performance ingredient must have documented proof of efficacy before it can be featured in a product made for your brand.
  • Consumer Approval: New products are submitted to a panel of consumers for performance testing and review. Only products demonstrating definitive, reproducible results are approved.

We are proud to be a cruelty-free skincare brand. Our products are exclusively tested on humans to ensure that they are both effective and safe. We firmly believe that there is no need for animals to suffer in the pursuit of beauty, and we are committed to providing ethical skincare solutions. Trust that our products deliver results without compromising on our values.

You'll never find your products loaded with unwanted or skin-sensitizing ingredients, so you won't see:

  • MIT (methylisothiazolinone)
  • Parabens
  • MEA
  • DEA
  • Mineral Oil
  • Paraffin
  • Lanolin
  • Beeswax
  • Propylene Glycol
  • Sodium Lauryl or Laureth Sulfates
  • Phthalates
  • Toluene
  • Talc
  • Triclosan
  • Benzophenones
  • Progesterone
  • Bovine-sourced ingredients (such as collagen, elastin, colostrum, placenta extract)
  • Formaldehyde-releasing preservatives (imidazolidinyl urea, diazolidinyl urea, DMDM hydantoin, quaternium-15)

And rarely, will you see:

  • Synthetic fragrances or colors
  • Solvent alcohols
  • Pore-clogging ingredients (lipids, which are used in some moisturizing products, can block pores)
  • Petrolatum
  • Triethanolamine (TEA)

We understand the importance of preserving the stability and integrity of our products without compromising on their gentleness. That's why we use gentle preservative systems that effectively protect the quality of our products. Additionally, our commitment to anti-aging skincare means that we use soothing ingredients, even when sensitivity or irritation isn't a concern. This is because scientific evidence has shown that chronic inflammation is a significant contributing factor to aging. By incorporating these ingredients, we provide our customers with skincare solutions that not only soothe and nourish but also address the underlying causes of aging.

We believe that effective skincare starts with using performance-proven ingredients at the right levels. That's why we thoroughly scrutinize every ingredient for efficacy, stability, and safety, ensuring that our products consistently deliver noticeable results every time. We are dedicated to providing benefits to our beloved customers, and our commitment to quality ensures that our skincare solutions always meet, if not exceed, their expectations.

We believe that the best skincare is achieved by combining the wisdom of nature with the power of science. That's why we prioritize using plant and mineral-derived ingredients whenever possible, instead of relying on animal or petroleum-based sources. Our commitment to natural ingredients is reflected in the bio-effective components that we incorporate, including multi-functional antioxidants, phytonutrients, clinically-tested peptides, and botanicals. These ingredients work together to create results-oriented skincare solutions that are both effective and gentle on the skin. 

Makeup formulations

About our makeup formulation benefits

Choosing VB Beaute means choosing high-quality, ethical makeup products that are free from harmful ingredients and suitable for a wide range of customers. With our extensive colour selection, you’re sure to find the perfect shades to suit your needs.

Our products are free from parabens, with the exception of pencils and liquid crystal adhesive.

Our products are made in Canada, with the exception of pencils and mechanical liner pencils made in Germany and skinny brow pencils manufactured in Korea.

Our products are hypo-allergenic, making them a great choice for people with sensitive skin.

Our products are non-comedogenic, which means they do not clog pores and are less likely to cause breakouts.

Our products are fragrance-free, making them suitable for people who are sensitive to scents.

We are committed to ethical beauty and do not test our products on animals.

Our products are certified Halal, making them suitable for customers who follow a Halal lifestyle.

Our products meet the highest standards of quality and safety and are compliant with EU regulations.

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